When working with Instagram account it is always important to create content that will hit the exact target. Therefore, you must customize it for a specific audience. Neil Hove and William Strauss created an interesting generation theory in 1991. According to their research, all people are divided into:
- Boomers – people born between 1943 and 1963. Distinctive features: collectivity, categorically.
- Generation X – from 1963 to 1984. Distinctive features: pragmatism, early independence.
- Generation Y (Millennials) – born in the period between 1984 and 2000. Distinctive features: freedom, entertainment, the rapidity of changes in the life of the “thumb” generation determined our main difference: the need for immediate rewards.
The easiest way to develop your account is by using specialized services. Here is an example of such service https://poprey.com/. Here you can find everything you need to gradually work on your account and bring it to a good result.
How does the theory of generations and UGC relate?
According to statistics from Ipsos MediaCT and Crowdtap, millenials spend 30% of their time (about 5 hours a day) watching user-generated content. Millenials have a higher level of trust in UGC than traditional media. UGC is also more memorable. For example, UGC is more important to Millennial than Boomers. A study by Business Insider found that 97% of all online shoppers are those who interact with the UGC. So, using UGC in Instagram is the easiest, cheapest and most affordable promotional tool for fast subscriber growth and finding interesting content. At the same time – the most difficult.
Of course, user-generated content in Instagram is best implemented in reposting functions. Therefore, to make happy customers or satisfied users want to make reposting of your publications (or to mention your account in comments, posts/stories on a pro bono basis) will have to try. You will have to motivate them at first – with competitions, for example.
How to use repost
Unlike paid sowing among opinion leaders, more and more marketers are trying to use user-generated content to increase brand recognition and popularization. And voluntary reposting in Instagram is a great opportunity to grow up. There is such a feature in the section Stories: you can share any other people’s post, which you thought was very important.
By the way, if you are a blogger and place paid or mutual advertising of another personal blog, you can always share your post. Such a recommendation will not be superfluous. The image will be clickable and users can read the original by clicking on the link. Repost for Instagram will allow you to repost the image from someone else’s account, but without description. All you need to do is login, and then select posts to share them by clicking on the Repost button.
With this feature you can also fill up interesting news in your account – quickly and without copyright infringement. By the way, if you want to get the latest and most interesting information on online marketing – pay attention to digital news.
How to attract visitors of your site to Instagram
If you have a website and you use social networks as one of the channels to promote your company, then to grow your subscription base, use the “hotline”. Tribbon of trust is an Instagram gallery of posts integrated into your website. You can place it on your home or product pages. Try to confirm the quality and demand for your product with satisfied customer feedback. In order to have your happy customers’ posts in the trustwire, please restate their publication in your Instagram profile beforehand. Use this link https://help.instagram.com/281388201973414 to find more information.