If you’re looking to grow your business, one of the most effective ways is through landing page marketing. These pages are designed specifically to capture conversions – like signing up for an email list or making a purchase. They can serve as a gateway to your brand, or they can close out the sales process completely.
The first step in creating a good landing page is determining what your goal is. You can either use this information to find a template for your landing page or to create your own custom layout. Then, you’ll need to determine the content that should be on your page, as well as the elements that will appeal to visitors and entice them to take the desired action.
Make Your Landing Page User-Friendly
A landing page is designed to be quick and easy for visitors to navigate. This means that it should have a clean and organized layout, a clear call-to-action (CTA) button, and the most relevant information possible.
It should also have a clear hierarchy, so that visitors can understand where to go next. This will keep your visitors happy and ensure that they don’t get lost in the sea of content on your page.
Include a hero image
A great way to grab the attention of your visitors is by adding a compelling picture. This will make your landing page stand out from the rest, and it will increase the chance of converting them into paying customers.
Make sure your hero image is high-resolution and relevant to your product or service. It should also look great on mobile devices, as more than half of all traffic comes from mobile phones.
Use social proof
Including testimonials and other forms of social proof on your hero image is a great way to encourage visitors to take the desired action on your landing page. Aside from increasing conversions, this type of content can help you build trust and authority with your audience.
Add a call to action on your hero image
A clear call to action is key to any successful landing page. The hero image is where you want your visitor to click on the CTA, so it’s important to choose one that will grab their attention and direct them where you want them to go.
Avoid overstuffing your hero image with text. Having too much information on your hero image can overwhelm your visitors, and they’ll lose interest before they have time to read it all.
Use a hero image that’s relevant to your product or service and is personalized to your brand. These images are what your customers will remember when they come back to your site.
The most effective hero images also load fast, so your visitors don’t have to wait too long for them to appear on your landing page. A quick-loading hero image will not only give your visitors a positive experience, but it will also boost your organic search ranking.